Your “WHY” is your purpose, your north star. It doesn’t change even though circumstances change. When you’re not clear about your “WHY”, you lose your bearings when you get rerouted.
The Unique Value Proposition is the marketing strategy of informing customers about how your brand or product is superior or different to your competitors. It is easier said than done.
Two things that may be getting in the way of planning for your departure are a failure in time management and a failure in humility. Overcoming both are essential for long-term success.